Your privacy rights

For starters, we are ESFERA MARKETING, S.L. of Carretera de Hospitalet, 370, 1-1, 08940 Cornella-Barcelona (Spain) (“Seal Metrics”). Seal Metrics is the “data controller” of any personal data it may collect, process and hold about you, unless we inform you otherwise.

Your country or state-specific privacy laws may grant you certain unique rights with respect to your personal information, and we will do our best to reflect such rights on this notice.

What data do we collect? Why?

When you submit a question through our messaging channels, or request a demo, we collect your contact details. We need them in order to get back to you and fulfill your own request.

Legal basis: legitimate interest

We collect your contact details in order to deliver our services. For example, we use your email address to create your user account, as well as to authenticate you, and to provide customer support. As an external payment processing partner, Stripe will collect your name, credit card details, and billing address for the sole purpose of enabling a specific transaction (please refer to their own privacy notice for further information).

Legal basis: contractual obligation

Should you decide to sign up to our newsletter, or agree to receive further information about our products and services, upcoming features, or news related to our business, we will store and use your email address in order to deliver such updates. 

Legal basis: specific consent

We do not want to know about your ethnicity, religion, health, sexual life, trade union membership, or any other special categories of data. And we do not store data related to children.

How long do we keep your data for?

We keep your contact information for a maximum of twelve months if our relationship does not develop any further (i.e., our exchange is limited to solving a one-off question).

If you sign up for one of our online seminars or workshops, we may store your personal information (including additional details where applicable) for a maximum of two years from your latest purchase or interaction, unless you choose to delete your records prior to that.

If you have opted in to our newsletter we will store your email address or phone number until you unsubscribe from it or delete your records.

What do our legal bases mean?

Contractual necessity

We rely on our contractual obligation with you (as a subscriber or customer) in order to process your account and billing information.

Specific consent

We rely on your specific consent to store and use your email address in order to deliver our newsletter or keep you posted about upcoming features, new releases, or company updates.

Legitimate interest

We rely on our legitimate interest to fulfill your basic expectations as a potential customer. This includes getting back to you following a demo request or your submission of our contact form - for which we need to process your basic contact details.

International data transfers and data processors

We have engaged the services of selected partners for the purpose of providing cloud-based products or services and processing payments in a safe manner. These partners act as “data processors” and as a result follow our own instructions. Our servers are hosted in Ireland by Noraina Ltd.

What rights do you have?

  • Objection: You can object to our own processing of your contact details and billing information at any time, and you may ask us to remove your personal information from the statistical analysis tools we use in order to measure and improve our processes.
  • Consent withdrawal: You can withdraw the consent you may have given for us to store additional information at any time (resulting in us clearing out those details from your account).
  • Access and rectification: You can access everything that we have about you by asking us directly or, if available in your region, by accessing your personal account. You can verify the accuracy of the information we have stored about you, and ask us to update or correct it.
  • Restriction: You can restrict the processing of your information to the point that we will merely store it until you find it OK for us to keep accessing or making use of it.
  • Erasure: You may ask us to delete your account, or, if enabled, you may do so yourself from your own administration panel if such panel is available in your local market.
  • Portability: We can submit your records to any third party of your choice directly, or download them for you in a machine-readable format if a self-service option is not enabled at this point.
  • Complaints and appeals: If you feel we have not dealt with your concern and that we are failing to properly protect your personal data or meet our legal obligations, you can report this to your local data protection regulator or Spain’s Data Protection Agency (“AEPD”). More information on reporting a concern to the AEPD can be found at https://www.agpd.es/

Automated decisions, statistical analysis, machine learning, and generative AI

We do not automate crucial decisions, or those that would have legal consequences, and we do not apply differential pricing on the basis of who you are or what you have done. We will tell you very clearly whenever you are about to interact with an automated system which could be mistaken for a customer service representative or any other human being.

We make our best efforts to anonymize all of the data resulting from your regular use of our cloud-based products, training platform, booking system, or website. Our statistical analysis of such data allows us to improve our products and services. In its aggregated form, the same data helps train the machine learning algorithms that ensure the relevance of the products and services on display.

We leverage generative AI tools wherever they have a clear fit in order to give you what you want. We expect this to be the case when you first interact with our self-help tools, or when you need immediate assistance in order to find a product or solve a problem.

Your interactions with such AI tools are never kept or used in a way that you become identifiable in any way: we keep aggregated records in order to improve the performance of said tools.

Targeted advertising

This website does not process your personal data for purposes of targeted advertising. We do not deploy any non-technical third-party cookies or share your details with publishers, search engines, or social media providers. Our external marketing campaigns are solely measured on their own merits, and there is no granular deduplication of sales or conversion events across publisher websites or marketing automation systems and our own databases.

Which security measures do we have in place? Your two cents

We do our best to ensure that our technology providers (or “data processors”) comply with the highest security standards. This guarantees the confidentiality, integrity, and availability of your personal information. Through such vendors, or by ourselves, we implement state-of-the-art technical and organizational measures. Common safeguards include pseudonymization, encryption, minimum data retention periods, and local processing.

However, no system is entirely secure in the face of highly-sophisticated hackers, and you can still do a lot to help us prevent a data breach. The following can go a long way:

  • Use a password manager (or a physical ledger) to create a strong, unique password that you can regularly update
  • Do not share your password or send it over unencrypted means
  • Limit access to your personal devices
  • Log out of your account once you have finished managing your preferences on a shared device.

Cookies

We do not use non-exempted cookies on our websites. Our product (app.sealmetrics.com) relies on first-party cookies to guarantee the best possible analysis and reporting experience for its business users.

Talk to us

Please reach out to dpo@sealmetrics.com if you would like to exercise any of your rights and are not sure how to do it.

Changes to this Privacy Notice

This Privacy Notice was last updated on November 21st 2023.